Do you think most Romans shop in Via del Corso or in the posh nearby Via dei Condotti?
Yes, some do, but if you want to know where the majority of Romans go shopping in town,
you definitely have to go to Via Cola di Rienzo.
This road joins the huge Piazza del Popolo with Piazza Risorgimento, off Vatican city. It’s quite a long road, intersected by many other ones. It is a very lively street because of its traffic and its commercial activities. This is a place where you can find hundreds of shops.
Well known and lesser known brand-stores, bars such as Castroni, gelaterias, cinemas, book shops and many others. This is definitely my favorite shopping area.
Let’s say that we Romans like to stroll around here more than at the Via del Corso area.Not many tourists know it though and as you walk along it, you may feel the vibe of Roman shopping too.
Enjoy the crowd on a busy weekend!